E.L.F. – Affordable Beauty
The name stands for Eyes Lips and Face, and the products come with a complete line of makeup’s, Bath and Body products and applicators (brushes). Which is not only nice due to their fresh look but also for their very, very affordable price. The products are not even competitive as drugstore brands but even better and they don’t stop there, for they offer free delivery of products purchased from their website within reach of regional offices. The company is truly a new one with no retail affiliation and their customer service staff in New York ensures prompt service. The company started in 2004 when celebrity and beauty professional Scott-Vincent Vorba conjured of giving women beauty products that don’t cost an arm and a leg. They have continuously improved their products and have released many new and innovative products since then and is now considered to be the most affordable yet quality packed makeup and accessories around.