Shiseido’s New Face – Angelina Jolie
Shiseido has a new face to promote a line of cosmetic products outside of the US. Shiseido is one of Japan’s longest running cosmetics makers and has been in use for decades all over the world. The campaign, to be used in Japan is to promote a new line of powder and liquid eye color. Her tantalizing eyes and luscious lips are just part of the star power the cosmetics manufacturer is hoping would be the new face of their brand. Considered to be the oldest cosmetic brand, established in 1872, it has long been on the forefront of alluring beauty the world. Jolie, being one of the most recognizable faces on Hollywood, brings her charm to the company’s cosmetic line hoping to boost sales even in this economically challenged day and age.